Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. …
January 31, 2009
Battling Click Fraud is Important for All Involved
Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. …
2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. …
January 30, 2009
Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. …
Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. …
2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. …
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It’s clear that the beneficiaries of Yahoo’s new “automated optimization” strategy are not the advertisers…but a small change in the program could make it work for everyone. …
January 29, 2009
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It’s clear that the beneficiaries of Yahoo’s new “automated optimization” strategy are not the advertisers…but a small change in the program could make it work for everyone. …
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It’s clear that the beneficiaries of Yahoo’s new “automated optimization” strategy are not the advertisers…but a small change in the program could make it work for everyone. …
Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers’ ideas far exceeded expectations, and could really help push this column further along. …